Starbucks plans for the Cold Coffee Market
Have you heard of such a thing – next there will be a space station in the galaxy – Starbucks have released cold coffee on tap.
Starbucks Chairman and CEO Howard Schultz recognized the rapid and ongoing escalation of the multimillion dollar cold coffee market. Unveiled last year Starbucks have revitalised the hot coffee beverage with their ‘cold bar’ concept. They have already in 2015 tapped into the cold coffee market by brewing coffee over ice, this next project unveiled in select Starbucks stores throughout the United States, takes it onto another level with the ‘nitro cold brew’.
The drink — in which coffee is kegged, kept cold and infused with nitrogen as it is tapped to create a Guinness-like texture.
It’s apparently not new Stumptown coffee roasters from Seattle took the lead in introducing a canned version of the beverage, a step that took Guinness decades to initiate.
“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee, and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavour, craft and brewing innovation we will see in the next few years,” Schultz said. “The opportunity to create an entirely new cold coffee experience is limitless and our customers are already telling us that they want to meet us on this journey as cold coffee is now becoming a go-to drink.”